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Title

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Customer Engagement Manager

Description

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We are looking for a Customer Engagement Manager to lead initiatives that enhance customer satisfaction, retention, and loyalty. This role is pivotal in building strong relationships with our customers, understanding their needs, and ensuring they have a positive experience with our brand. The ideal candidate will be a strategic thinker with excellent communication skills and a passion for delivering exceptional customer service. As a Customer Engagement Manager, you will work closely with marketing, sales, and product teams to develop and implement engagement strategies that align with business goals. You will analyze customer data to identify trends and opportunities, create targeted campaigns, and measure the effectiveness of engagement efforts. Your goal is to foster long-term relationships with customers and turn them into brand advocates. You will also be responsible for managing customer feedback channels, resolving escalated issues, and continuously improving the customer journey. This role requires a proactive approach, strong problem-solving abilities, and a deep understanding of customer behavior and expectations. Key to success in this position is the ability to think creatively, manage multiple projects simultaneously, and collaborate across departments. You should be comfortable using CRM systems, marketing automation tools, and data analytics platforms to drive insights and actions. If you are passionate about customer experience and have a track record of driving engagement and satisfaction, we encourage you to apply for this exciting opportunity.

Responsibilities

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  • Develop and implement customer engagement strategies
  • Analyze customer data to identify trends and insights
  • Collaborate with marketing and sales teams on campaigns
  • Manage customer feedback and resolve escalated issues
  • Monitor and report on engagement metrics
  • Create and manage loyalty programs
  • Enhance the customer journey through targeted initiatives
  • Train and support customer-facing teams
  • Identify opportunities for upselling and cross-selling
  • Build long-term relationships with key customers

Requirements

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  • Bachelor’s degree in Marketing, Business, or related field
  • 3+ years of experience in customer engagement or related role
  • Strong communication and interpersonal skills
  • Experience with CRM and marketing automation tools
  • Analytical mindset with ability to interpret data
  • Proven track record of improving customer satisfaction
  • Ability to manage multiple projects simultaneously
  • Creative problem-solving skills
  • Team player with cross-functional collaboration experience
  • Customer-centric mindset

Potential interview questions

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  • What strategies have you used to improve customer engagement?
  • How do you measure customer satisfaction and loyalty?
  • Describe a time you resolved a complex customer issue.
  • What CRM tools are you proficient in?
  • How do you collaborate with other departments?
  • What role does data play in your engagement strategies?
  • Have you managed a loyalty or rewards program before?
  • How do you handle negative customer feedback?
  • What makes a great customer experience?
  • Why are you interested in this role?